What should I consider before creating a Facebook Page Design?

by Cory on May 10, 2011

Any business owners who have uses Facebook should be aware that it is a great platform to market businesses. It is a fact that Facebook is a great resource when it comes to generating brand awareness. All sorts of businesses, whether it is a big corporation or a small to medium sized business, recognizes the legitimacy of Facebook as an advertising platform.

 

But for you to have an effective Facebook marketing campaign, you have to make sure that you have a compelling page design. Which is why there are numerous websites and freelancers that specializes in designing Facebook pages. But before you rush and buy a page design, you have to know the important elements that makes a good Facebook page design.

 

Brand Name. This one is pretty much a no brainer. This is the name where you will pour all of your resources in advertising. The brand name that needs to stay in your target demographics’ mind. Needless to say, this element is an absolute requirement before you buy a page design.

For example here’s our brand name in a basic banner:

Logo Idea. Brand recognition is one of the most important aspect of Facebook marketing. You need a well designed logo to be associated with your business or company. This logo must be uniform in all of its application because it is required to be used in all of your advertising effort in order to promote brand recognition.

 

Having profesional logos help your business attract clients.

Visual Appeal. As the old adage says, first impression do lasts. So you need to have a page design that will attract the interest of a visitor from the get-go. According to research, it is very rare that a visitor stays on a page based on its content. In some cases, the likelihood that a user will go through the page’s content largely depends on the appearance.

 

Links. Another very important element of a Facebook page design. Links are important because they will direct potential buyers / clients to your main website where a possible sale could take place. More visitors means a higher chance of making a sale.

Having a visually appealing welcome tab with a personal video, links to social networks and a call to action is a great way to grow your business.

Call to Action. Before you buy a Facebook page design, make sure that you have a clearly defined preferred action that visitors to your page can take. This helps in increasing the effectiveness of the page. A well placed call to action has the ability to push the visitor to buy the product or service without giving out an impression that they are being forced or manipulated.


{ Comments on this entry are closed }

The Benefits of a Custom Facebook Welcome Page

by Cory on April 19, 2011

If you’re a business owner you should be  looking to tap into facebook’s database of 550Million+ active users through a facebook page.  If you want a bit of an advantage over your competition (and we recommend you do) you could be using a facebook welcome page in conjunction with your profile, and an email opt in system to create leads.

Having an email opt in (especially if you have a personal video on the same frame as your opt-in page too!) on your facebook business page, is the modern day equivalent of having a team of door to door salesman working around the clock 24/7 for your business, ready to speak to a prospective customer & give them a free gift at a moments notice.

And we havn’t even told you the best part about this welcome page yet…

The FB Welcome Page is shown to your customer when THEY are interested in YOUR business.

Think about that from a moment… rather than you calling up and chasing your customers, they will simply go to your welcome page, enter their information and be kept up to date on your business, on their terms.   When you set up your email campaign correctly it can lead to several sales within a few days. And isn’t that the goal of an effective marketing campaign?

K1 Speed is a perfect example of an effective fan page. 13,917 people like them already. How's that for social proof?

Featured Benefits of a Custom Facebook Welcome Page:

  • Tells your customers you’re serious and that you’ve invested in your business’s success.
  • Allows you to talk directly to your prospective customers before, and after they like your fanpage.
  • Leads to more likes, visits to your fan page, builds your social proof and credibility quickly.
  • You can create a 100% custom design, and create your dream opt in page on Facebook.
  • Exposes your brand to a network of 550,000,000+ and growing group of facebook users; half of which are active everyday!
  • A Custom welcome tab helps you expand the online reputation of your brand & business.
  • Custom Facebook Welcome Pages will ultimately lead to more business and more profits for a business. (As long as what you sell is something people buy!)

An excellent feature of the FB Welcome Page is that Facebook allows you to set it as your default landing page for people who do not already like your page.  It’s really simple to set up:

Click to Enlarge (Will open in a new window)

By now, you’re probably looking to get your brand an updated facebook profile design with a welcome tab.

Unfortunately, for most marketers creating a custom Welcome tab is no easy task.

There’s set up, creation, installation, graphic work, and integrations involved in launching a Welcome page.

This can be a difficult process for a beginner, and a distraction from ones’ primary business.

You then have the risk of investing time and money into a welcome tab that may not even be effective.

Soon, we’ll be able to help you get your facebook page desgined correctly.


{ 0 comments }

Design my facebook page

by Cory on January 3, 2011

With the importance of Facebook and SMO many people want their Facebook page designed for them these days.  This page will work as a resource for Facebook page designs.

{ 1 comment }